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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of the ones disasters are preventable. The Lean Startup is a brand new approach being adopted around the globe, changing the best way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to making something new under conditions of maximum uncertainty. That is just as true for one person in a garage or a bunch of seasoned professionals in a Fortune 500 boardroom. What they have got in commonplace is a mission to penetrate that fog of uncertainty to find a a hit path to a sustainable business.
The Lean Startup approach fosters companies which are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it is dependent upon "validated learning", rapid scientific experimentation, in addition to numerous counter-intuitive practices that shorten product-development cycles, measure actual progress with out resorting to vanity metrics, and be told what customers actually want. It enables an organization to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a solution to test their vision often, to conform and adjust before it is too overdue. Ries provides a systematic option to creating and managing a hit startups in a age when companies wish to innovate more than ever.
“In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful andsustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” —Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur
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